On this week’s Feature Friday we are featuring Youtube vlogger and entrepreneur Daisy Jing.
(PS. Do you want to be featured next? Find out how at the bottom of this post!)
Daisy says her biggest challenge in starting her business is how to have the confidence to scale a company. When I first started, I didn’t think it was going to be where it is now. Now, as I look at the next 10-15 years, I think how can we grow x percent every year for the next 10 years? It’s challenging and exciting at the same time.
Here are Daisy’s Top 10 tips for any women starting her own business:
I never set out to have an all female company, it just happened based on whom we brought on and who had the best cultural fit. I was apprehensive because I thought having too many women would make a bad environment.
Would having all females make the work culture catty, gossipy?
There’s always the ‘mean girls’ or backstabbing stereotype of having too many women working. However, I realized that that’s a cultural misappropriation reinforced by movies and TV shows. At work, that’s never the case – we all get along very well and treat each other with respect. We are not domineering and there’s no harassment of any sort. It’s pretty cool to see how ladies support each other and know that they all want the company to succeed. Running a business has changed my personality and who I am. It made me see a different perspective of girl power and what it means to have a team of ladies — smart, creative, and passionate!
Do you think they are ever ready to jump off the high dive backwards? They just go for it!
As an entrepreneur, your to-do list would take 10 years to complete. There’s always more to do, and you don’t have a boss enforcing the deadlines. Because I am human and only have 24 hours in a day, I have to focus on my strengths and delegate the rest. As an entrepreneur, it’s best to know the value of time and spending it on things that only YOU can do and nobody else can. Know your weaknesses as well. Delegate other things that you’re not really good at; so in that way you can focus on the more important things that you should do. There are many times when we as an entrepreneur want to do everything just to make sure it’s done the way we want it to be. That is why it’s best to find the “suitable” person for each role in your company; so you can trust your colleagues that their finished task will pass your standards. In that way, you don’t have to spend your time on things that aren’t productive for your business anymore.
As an entrepreneur, your business and income aren’t based on how many hours you work (or pretend to work). I read a study saying that people only ‘work’ 30% of the time because they waste their time chatting or they’re just web browsing, Facebook-ing.
Your business success is based on what you focus on.
You have to figure out what eats your time and from there remove ALL the unnecessary activities that you do daily. I have had to cut a lot. Cut people, cut activities, cut anything that isn’t bringing me energy or focus. I have had to make difficult decisions and ask myself, “What are the things/people/activities that suck my energy daily?” Then from that answer, I spend more time on things and people that make me more inspired instead of spending my time with people and things that leave me drained and lifeless. One example that brings me great energy is by going to classes like Barry’s Bootcamp and SoulCycle. I love these classes! They’re really expensive classes but the music gets me inspired and I feel like I can accomplish anything for the rest of the day after having the class. To me, that $30 class is worthy of my time and money so it can realign my thoughts and keep me moving throughout the day. Understanding what brings you energy will make your life and business more productive than the usual.
Avoid getting sick at all costs. I saw the movie, “The Intern.” It is very funny because I feel like I’m Jules Ostin (played by Anne Hathaway) in “The Intern.” She always has a hand sanitizer with her and sanitizes whenever, wherever. I’m the same way! Getting sick is the worst, as it’s a loss of productivity. For example, on my flight back from Asia last year, I came down with the flu for 3 weeks. I presume it was because I booked my travel plans too tightly, didn’t take time to sleep, didn’t eat healthy foods, and just forgot to relax because I was in ‘go, go, go’ mode constantly. Out for 3 weeks was a huge loss of money and productivity; so as much as possible now, I do my best to avoid getting sick at all cost. Keep your health a priority. Eat fruits and vegetables, take your vitamin C, and get enough sleep! Everyone thinks that you’re an entrepreneur and you must be very busy – working for 20 hours a day. That’s not sustainable, or even possible! There’s no way anyone can do that and still be in good shape. Prioritize your health because without good health, you won’t be able to create wealth, can’t enjoy that wealth, and you’ll just see yourself crying for what is “left.”
Running a business is hard. The hardest part is keeping your expectations and reality aligned. The most heartbreaking part is working and sacrificing everything to only realize your business didn’t come out the way you expected to. Perhaps that’s why many entrepreneurs get depressed or have mental illness. Therefore, to keep myself mentally positive and disciplined, I see everything as a learning experience and try my best not to keep expectations too high.
Understand that your business has its own journey; don’t compare your journey to someone else’s highlight reel.
Don’t be frustrated when things don’t happen in the way you expect it to be. It is not the end! I’ve had some contracts where I paid a lot of money to someone to accomplish something; but there was actually no difference and it even ended up being worse than I thought it was going to be. I was so frustrated and I noticed that it just drained my energy. Before, this was my mentality: I pay “X” amount of money so I expect to get “Y” result back. Now I think of it as a learning experience to see whether that contract was worth it. Don’t be too hard on yourself for making mistakes; you will make mistakes. Learn from every experience. Instead of investing all your eggs in one basket — forcing it to work when it doesn’t and cannot work, dip your toes in different (basins) things and see which water fits your needs best.
Again, if I wanted to accomplish everything on my to-do list, it’d take 10+ years. Therefore, you need to figure out what your priorities are and focus on that. AND Spending time on Snapchat, Facebook or Instagram isn’t a priority. Have a list of what you should accomplish daily and stick to it. When you see yourself off-track, go back to your list and follow it thoroughly. Understand that being an entrepreneur is about focusing your energy on what you want to accomplish. Do not let your least priorities catch you off guard and eat all your time throughout the day. Stick to your goals for that day!
Earlier, I spoke about knowing your weaknesses. Once you learn what your weaknesses are, delegate that “weakness” to someone who has that “stronger” skill. I am good at making Youtube videos and creating a brand for the company. I assign myself those tasks and then from there delegate other tasks to my colleagues. For example, I’m not very good at Photoshop so I have someone else create graphics for me.
From my experience, I noticed that people who fit well our culture are not always the best applicants on paper. Don’t just scan resumes (especially if you’re a small business) based on the pedigree/prestige or when someone mentions a brand company. Focus on these questions instead – “Can this person learn?”, “Is he excited?”, “Is he willing to do what it takes to get the job done?” My biggest pet peeve is when someone is entitled. I’d rather have someone with no work experience and a positive attitude than an expert in her field with an entitled attitude. Hire based on attitude and culture vs. prestige.
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