Welcome to Feature Friday, where we feature the story of an inspiring woman entrepreneur.
(PS. Do you want your business to be featured next week? Find out how at the bottom of this post!)
This week we are featuring Lisa Cook of Swim Kids.
Lisa says the best thing you can do for your business is to delegate as soon as possible. The worst thing you can do for your business is try to do everything yourself… Check out her story below:
1. What inspired you to become an entrepreneur?
I didn’t set out to become an entrepreneur, I did what many people do – I had a hobby I loved, I made money by doing it and it grew organically until I realized that my hobby was a real company. That said, I come from a long line of business owners – my parents, grandparents, many of my aunts and uncles… its in my genes. Sometimes the right set of skills and good circumstances meet and birth a company.
2. What entrepreneur do you look up to most that inspires you and why?
Danny Meyer who owns the Union Square hospitality group and Yvon Chouinard the founder of Patagonia are two successful businessmen whose respect for their employees, I admire greatly. Their business practices highlights success without compromising integrity.
3. What has been your biggest challenge as an entrepreneur?
Its always money. The creativity flows, the machine keeps running, I have an amazing team of people and cash flow is always a challenge.
4. What’s the biggest piece of advice would you give to women who are looking to start or grow their own business?
As your business begins to grow, the best thing you can do is start delegating tasks, as quickly as possible. Hire others who can assist with things that distract you and keep you from doing what you do best. Don’t try to ‘save money’ by wearing all the hats. Its impossible and you’ll burn out before you really hit your stride. Don’t be covetous and don’t micromanage.
5. Share your business with us. What do you do and where can people find you to connect?
I am a master swim coach, CEO, and mom. I have been a researcher and teacher of aquatics for thirty years. I founded KidSwim 15 years ago and my business has been expanding and growing ever since. I have five different locations where we teach swim with parent/child lessons, one-on-one lessons, and private/home lessons.
Our focus is to create a safe and respectful environment where children can relax and truly enjoy swimming. We take children from any apprehensive, fearful, regressive or inexperienced stage and transform them into confident, enthusiastic water lovers with excellent skills and a clear understanding of water safety.
Want to be our next featured woman entrepreneur? Click here to submit your feature story!
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