Have you ever taken a moment to look at your Twitter profile?
If you came across your Twitter account would you follow you?
Not only is your Twitter profile going to help you find new clients and connect with influencers but Google is also starting to put higher authority on social media sites such as Twitter.
Having a strong Twitter profile can be the difference between having success or no success with Twitter.
So let’s take a moment and look at the top 5 elements of your Twitter profile and see if there is any updates you can make to your Twitter account.
Your Twitter handle, or user name, is your identity and how followers will find you. Your twitter handle can be a maximum of 20 characters and can be changed at any time.
It is important to choose a Twitter Handle that represents you or your brand. For example if you operate a local bakery called Sweet Sensations your twitter handle could be @SweetSensations.
Avoid having a Twitter handle that has numbers in it unless the number represents your company example: @SweetSensations123. Numbers in your Twitter handle look unprofessional.
It is also important to ensure your name is consistent on other social channels so people know where to find you. It may be confusing if on Facebook your name is Sweet Sensations, but on Twitter your handle is @Treats123.
If you take nothing else away from this blog post its follow this step!
Your Twitter profile picture is the most important part of your Twitter profile. No matter how good your tweets are, one of the first things that people will look at when they find you on any social channel is your profile picture. If your photo is not eye catching or does not represent your brand you could be missing out on making a strong first impression. So as much as you love your dog or your cat, save that picture for your desk and have a strong Twitter profile picture.
The perfect photo is one of good quality with you smiling that can be cropped from the shoulders up (81 x 81 px). If you have a full-length photo it may be too difficult to see you. If you are a business, having a photo of the owner or your logo are good options. People build relationships with people, not logos. So when possible have a person on your team in the profile photo to get the best results.
Similar to having a consistent user name on all your social channels, you also want to have a consistent profile pictures for all your channels. This will help someone that follows you on Facebook to find you on Twitter as well.
You wouldn’t think that 160 characters would go a long way but it can. Your Twitter bio will be one of the most important elements in your Twitter profile. This is your opportunity to tell your followers and potential clients what you do and how you can help them. When people check their “followers” list or are searching for new followers, your profile picture and bio will be the 2 items that come up. So make your bio the most powerful 160 characters you have ever written.
Include any of the additional Twitter accounts you have. Use Hashtags to help identify some of the keywords for your industry or to help build context about who you are, what you do, how you can help and what your interests are.
If you want to make sure that the world knows that the tweets you send are your own and not those of your company you can add “Opinions are my own” or “Tweets are my own”.
Adding a link to your website or blog in your bio will give your followers an opportunity to learn more about you. Using link shorteners for Twitter are a great way to save on space, however I don’t recommend using a link shortener in the website section of your twitter profile. People want to have an idea of where the link will take them before clicking on it. So www.YourWebsite.com is the best option.
If you are running a special promotion you can also include a link directly in your bio that directs to a lead capture page. If you are including a link to a lead capture page or contest make sure that you also mention it so your followers know where the link will take them and to help create curiosity. For this type of link you can use a link shortener.
Often a forgotten element in your Twitter profile is including your location. This will help Google index your tweets. Most importantly it will help your target audience find you. So avoid leaving it blank or putting “world wide”. Instead be as specific as you can with your location so others can easily find you.
Take a moment now and quickly review your Twitter profile. Are there some improvements that you can make to help strengthen your profile?
Use these 5 steps to help improve your twitter profile and you will be that much closer to having a perfect and successful Twitter profile.
What do you think? Do you have your own tips for creating a successful Twitter profile? Leave a comment and share below.