Are you considering Facebook Ads, but don’t know where to begin? Recently, Google announced that they would be selling Facebook Ads – that’s just proof that Facebook Ads are crazy good!
This article will help you develop your first Facebook ‘Like’ Campaign to help bring more exposure and credibility to your business.
I’m going to show you how I got 400 likes for $25 ($0.06 per like) for my own business page. Before we can start, make sure you have a Facebook Business page set up.
Before we get into the nitty-gritty parts of Facebook Ads, let’s set the foundation for all of your Facebook ads by figuring out whom your ideal customers are.
What’s their age range?
What’s their gender?
Where do they live?
What do they talk about?
What type of Facebook Pages do they like?
Who are your competitors?
For example, your ideal customer may be a dog owner who’s a 25-55 years old woman, living in Vancouver. They like Pet Smart and they love Pugs, and love talking about dog tricks.
Facebook Advertising is so powerful because it will let you target someone just like the person I described above, and deliver your ads to him or her.
New Facebook Pages naturally have a small amount of likes. There are many options to get new likes, but I’m going to show you one easy and cost effective strategy to get them.
Keep in mind that this strategy is meant to help you get cheap likes, and isn’t meant to get you your first customer. The more likes you have, the more credible and authoritative your business looks.
* Disclaimer: I’m going to skip some parts of the Ads because they’re self-explanatory (eg. Age, Gender, etc.)
Your ads consist of 3 important things:
Images are the most important part of your advertisement. It’s the first thing that’s noticed. I recommend spending time choosing really good pictures for your ads.
Facebook gives you the option to upload up to 6 of them to help you test which ones will perform better. This is how powerful images are. I recommend doing at least 3 to see which ones perform better. Animals and food tend to draw the most eyeballs. But experiment with a few images that your ideal customer would love to see.
This is the next thing they see after your image. Create a headline that is compelling to your ideal customer. Questions tend to do well because it makes the reader answer the question in their heads. For example: Love Dogs?
This is where your call-to-action and/or offer goes. For this strategy, we will ask them to like your page: “LIKE” if you love ________. Make sure “Sponsored Stories” is deselected.
The next is your location. You’ll want to target as many English-speaking countries as you possibly can within your target market, so that your total audience reaches at least 1-2 million people. In the example below, we show a list of a number of English-speaking countries you can target.
You might be wondering why we’re targeting all those countries. Remember the goal is to get likes for social proof. The broader the audience, the cheaper the like will be.
Below you will find a Language section, just be sure to put English so it targets the people that speak English in those countries.
Next is the “Precise Interest” section. Here, you will type in all the keywords that your target audience will likely use.
For my business, I want to target any keywords that small business owners would likely use.
You will notice that some keywords have a # (hashtag) and some do not. The hashtag signifies that people are talking about it – either by sending messages to their friends, or posting it on their wall. It can be negative or positive conversation.
The ones without the # hashtag means that there’s an actual page for that keyword.
I don’t want to get into the details of it on this post. I recommend that you get a mixture of both # and no #’s. We’ll skip right over Broad Categories since they aren’t required for this strategy.
To start, I recommend setting your campaign budget to $5 / day. You can increase it or decrease it depending on how well your ads perform.
Keep your Campaign Schedule to “Run my campaign continuously starting today”. A lot of Facebook Advertisers find that it brings them better results than a campaign that has start and end dates.
Don’t worry; you can always stop your campaign anytime.
For beginners, I recommend that you select “Automatically optimize my bid to get more clicks”.
Facebook will use it’s own algorithm to help you get the cheapest clicks and likes possible, and you don’t have to worry about how much to bid.
Once you’re satisfied, Save it and let the magic happen!
Best of luck! Have you experimented with Facebook ads? Comment below and tell us what worked and didn’t work for you.