Welcome to Feature Friday, where we feature the story of an inspiring woman entrepreneur.
(PS. Do you want your business to be featured next week? Find out how at the bottom of this post!)
This week we are featuring Lynnaire MacDonald of Film Sprites PR.
Lynnaire turned a tragic story around. When an earthquake struck her hometown of Christchurch in New Zealand, she had no idea that her hope for refuge would become her dream business…
1. What inspired you to become an entrepreneur?
I had always had a passion for film, but didn’t think I could make a career out of it. Strangely enough the Christchurch earthquake of 2011 was the catalyst for my move into film. Post-quake I was struggling for hope (as so many of us in Christchurch were) and film was my refuge. I saw a film on limited release that inspired me so much I knew that I had to roll up my sleeves and follow my dreams. I didn’t set out to become an entrepreneur as such. However, after training to become a publicist I was looking to freelance and ended up having little success on that front. After networking with people in the film industry on Twitter, I decided to pluck up the courage and ask: “Are there any filmmakers needing publicity and digital marketing? Please get in touch!” By the end of that day in April 2014 I had 3 clients, by the weekend I had 6 and by the end of the month I had 12. Since then Film Sprites PR has assisted over 25 film projects from across the globe and I’ve enjoyed every minute of it!
2. What entrepreneur do you look up to most that inspires you and why?
Ohh, that’s a hard question because there are so many amazing entrepreneurs out there! If I had to pick one, I think I’d have to say Gary Vaynerchuk is my go-to guy for inspiration. He’s really straight-talking with great advice and he doesn’t sugarcoat anything. He was an early adopter of social media and he knows his stuff.
3. What has been your biggest challenge as an entrepreneur?
Being a creative means that I really don’t dig the “less creative” side of being an entrepreneur. I’m great at generating ideas, writing and thinking on the fly but my Achilles heel is the not-so-fun stuff… like invoicing and taxation.
4. What’s the biggest piece of advice would you give to women who are looking to start or grow their own business?
It sounds cheesy, but I’m going to say it anyway: hold the vision. You have to remember why you’re doing what you’re doing, even when it gets hard and you struggle to remember why. There may be some really rough patches, but if you hold that vision and keep it in your heart and mind it serves as your north star in everything you do. Don’t be as concerned about how you’re going to reach your goals – take one step at a time and the path opens up for you. The fantastic thing about life is that our minds only hold a fraction of the possibilities that are out there for us as entrepreneurs. Trust me when I say that life will provide you with ways to fulfill your vision that will surprise and delight you. One way to help anchor that vision is to have some sort of physical touchstone with you: when I founded Film Sprites PR I celebrated by buying a special silver locket and on the inside I tucked in the folded film ticket from the film that set me on this path. I wear that locket every day and it serves as a sort of inspirational talisman.
5. Share your business with us. What do you do and where can people find you to connect?
Film Sprites PR provides digital marketing and publicity services for filmmakers globally. We have services that can assist you to connect with media and audiences at any stage of production: whether you’re in pre-production and looking to crowdfund, in the middle of production or looking for publicity and digital marketing for your cinematic or VoD release, we’ve got you covered!
Want to be our next featured woman entrepreneur? Click here to submit your feature story!
Are you ready to build a business you love and looking for the right support, tools and resources to get you there? Find out how you can join the Young Women Entrepreneurs Club!