Welcome to Feature Friday! Today we’re featuring Emily Bernard whose passion and experience in marketing led her to become the co-founder of her own company – something she had never imagined doing. Check out more of her story below.
PS. Are you looking to be featured on next week’s Feature Friday? Click the link at the bottom of the post to submit your own story!
I’ve always been passionate about the travel industry and tremendously excited by the growth opportunities in the tour and hospitality space. There are many exciting trends to tap into, from the rise of experiential travel to new virtual reality technologies to the fact that more and more women are traveling and playing a key role in travel decision-making. But I hadn’t always pictured myself as an entrepreneur, until I began speaking with my now co-founder about the potential of the tour and activity space.
Over countless discussions with my co-founder it became very clear that not only was the opportunity tremendous, but that we were actually pretty well-equipped to take advantage of that opportunity. My experience in sales and marketing coupled with his years of experience in hospitality consulting made us a dynamic duo. And it’s been an absolute blast to build PlacePass with him.
The travel and hospitality space is very competitive, so we’ve had to work hard to differentiate PlacePass and will continue to do so. I’m very proud of the decisions we’ve made to help the brand stand out, including our distribution partnerships, our fun and engaging user experience, and our experiments with cutting-edge technologies such as virtual travel experiences.
As an entrepreneur you will rely constantly on your network – for strategic advice, for help spreading the word about your company, for personal support and encouragement, and more. Make sure you take the time to cultivate and maintain quality relationships, because they are essential to your success. At PlacePass we take pride in being a good member of the travel ecosystem and work hard to build relationships with everyone we work with in the hospitality industry.
PlacePass.com is the world’s largest marketplace for booking tours and activities online. We connect travellers with a quality network of tour and activity operators, enabling people to find and book amazing local experiences in more than 180 destinations. We offer a wide variety of unique activities for every type of traveler, from food tours to skip-the-line passes to VIP helicopter rides and more. Visit us at www.PlacePass.com or email firstname.lastname@example.org if you need help planning your next trip!
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